Privacy | Allume | Online Personal Styling, Work 1:1 With a Real Stylist

Privacy Policy

1. Introduction

Thank you for visiting Allume. Allume is a consumer e-commerce website that provides online personal styling and curated shopping. This privacy policy applies to the website and any interaction between you and your Allume stylist and the company. Please read this Privacy Policy and our Terms of Service carefully, as by using our Platform you agree to be bound by both documents. If you have any questions about this privacy policy, please contact us via email at [email protected].

2. Definitions

In this Privacy Policy, we use the following definitions:

  •" or "we" or "us" refers to our company, “Allume”, our Website, our Service, or a combination of all or some of the preceding definitions, depending on the context in which the word is used;
  • "Service" refers to the services that we provide, including our styling and product selections, and the Website itself;
  • "Website" refers to our website,, as well as any text interaction, phone calls, and feedback surveys;
  • "User" and "You" refer to anyone who uses our Website.

3. Information Collected

The information we gather enables us to personalize and improve our services and complete transactions on your behalf.

We use the information to deliver the Service to you and, amongst other things, to: process payments, complete a transaction with a third party retailer on your behalf, communicate with you about your orders, products, services and promotional offers, administer your accounts and update our records, display content and recommend merchandise and services that might be of interest to you, improve our store and platform, prevent or detect abuses of our Services and enable third parties to carry out technical, logistical or other functions on our behalf.

We retain personal information no longer than is legally permissible and delete personal information when it is no longer necessary for the purposes set out in this Policy. We collect the following types of information from our users:

i. Personal Data You Provide to Us

We receive and store any information you enter on the Services or provide to us in any other way. The types of personal data collected include your full name, email address, phone number, IP address, browser information, username, password, home and billing address, shipping address, credit card information, styling data including but not limited to body type, style preference, and price preference, and any other information necessary for us to provide the Services. You may also choose to provide us with photos.

We use the information we collect from you to provide the Services to you and improve the Services and the Content. The personal data you provide is used for such purposes as answering questions, developing new products, allocating costs for providing the Services between Allume and third party retailers, protecting Allume and our users and communicating with you about Allume’s products and services, including special and new features. We may share your generalized profile information with a third party in order to facilitate the purchase process or allow the third party to personalize their offering to you. Allume only discloses information to third parties it trusts.

We also use the information we collect to send you product news and updates (such as when items or brands you have told us that you are following or are interested in become available), newsletters, marketing materials and other information that may be of interest to you. For example, depending on your notification settings, we may send you instant, daily or weekly updates that include new products you may like. You can decide to stop getting these updates by updating your account settings (or through other settings we may provide).

We will collect details of transactions you carry out through our Services and the fulfillment of your orders. Saved card details will never be shared with third parties unless we need to in order to process your order, and only using our secure systems. These details will be fully encrypted and only used to process card transactions which you have initiated. In addition, we will take reasonable steps to ensure that third party retailers to whom we transfer any data will provide sufficient protection of that personal data, but ultimately you are subject to the privacy policy of the specific third party retailer.

If you contact us, we may keep a record of that correspondence.

You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our features.

ii. Personal data Collected Automatically

a. We receive and store certain types of information whenever you interact with our Website or use another feature of our Service. Allume automatically receives and records information on our server logs from your browser including your IP address, cookie information, and the page you requested.

b. More generally, our Services automatically collect usage information, such as the numbers and frequency of visitors to our Services and its components. Allume only uses this data in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Services or another feature of the Content so that we can make the Services appealing to as many customers as possible, and improve the Content. As part of this use of information, we may provide aggregate information to our partners about how our customers, collectively, use our Content. We share this type of statistical data so that our partners also understand how often people use our Content, so that they, too, may provide you with an optimal online experience. Again, Allume never discloses aggregate information to a partner in a manner that would identify you personally, unless it needs to in order to complete a transaction on your behalf. Allume only discloses information to third parties it trusts.

iii. E-mail Communications

We often receive a confirmation when you open an email from Allume if your computer supports this type of program. Allume uses this confirmation to help us make emails more interesting and helpful. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers.

iv. Referrals and Social Networking Sites

We may also collect information about your friends to whom you refer using our referral service. Finally, our Website enables you to share your accounts that you may have on social networking sites. By sharing those accounts, you authorize us to view your account(s) on such social networking site(s) and see the information that you have provided to those sites.

4. Use of Personal and Other Information

The information we collect from you, to the extent that it is private, is used and/or disclosed only in accordance with this Privacy Policy.

Comments that you make to your stylist are not made publicly viewable unless you post in a public format.

We use your personal information to verify your registration, to provide you with the styling and other services available through our Website, and to process your transactions. We will use the phone number and email address you provided to us to communicate with you about your transactions and to respond to your inquiries.

In addition, we may use your personal information:

  • To enhance or improve User experience, our Website, or our Service.
  • To send e-mails about our products and services.
  • Use photographs that you have uploaded and reviews and comments that you have posted to our Website for marketing purposes.
  • To perform any other function that we believe in good faith is necessary to protect the security or proper functioning of our Website.
  • To respond when required by subpoena, warrant or other legal process.

Aggregated Data

We generate aggregated tracking information for traffic accounting and content analysis. Such aggregated information is not directly linked to any personal information and cannot be used to identify you or any individual user of our Website. We may share this aggregated information with other companies to help understand how our Website is used.

Once you register with, we will retain your registration and associated information for as long as you remain registered. If you choose to cancel your registration, we will delete the information that you have provided within a reasonable time thereafter if you so request.

5. Accessing, Editing, and Removing Personal Information

You may review and edit the personal information you have provided to us by logging into your registered account on the Site and editing your account information.

6. Links to Third Party Websites provides links to third-party websites including but not limited to Pinterest, Facebook, Twitter, Instagram and Snapchat. Those websites have their own privacy policies that may differ substantially from ours. Please review the privacy policy and terms of service for each site you visit through such links.

7. Third-Party Access to and Sharing of Personal Information uses other companies to provide support to our Website and our Services, and we must share your personal information with these companies, or they may collect your personal information directly, so that they can provide their services to us and ultimately to you. For example, we use a third-party company to host our site. Our contracts with those companies prohibit those companies from making use of your personal information for any purpose other than to assist our Site and Service. may co-market its products with those of other companies, or we may rent or sell our email list with other companies that offer products that may be of interest to you. Such other companies will receive your email address and possibly other personal information. You can direct us not to share your email address with such other companies by sending us an email to [email protected].

Finally, in the event our Website or company is sold or restructured, the personal information that we have collected about you will be transferred to the acquiring company. The acquiring company will assume the rights and obligations regarding your personal information as described in this privacy policy.

8. Release of Your Information for Legal Purposes

At times Allume may be required by law to release personal information in response to a legal request from a government agency or a private litigant. In the event that we receive a subpoena affecting your privacy, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either, and in certain cases we may be prohibited from notifying you. We also reserve the right to report you, and release personal information about you to, law enforcement or other appropriate third parties where we believe that it is prudent to do so for legal reasons, such as our belief that you have engaged in fraudulent activities.

9. Commercial and Non-Commercial Communications

By providing us with your contact information, you authorize us to contact you regarding your use of the Website, including any transactions in which you engage. You may unsubscribe from certain commercial email communications by opting out from them.

10. Our Policies Regarding Children

We do not collect or maintain information from those under the age of 18, and do not knowingly do so.

11. Security Measures

We take certain measures to enhance the security of our Website, and review and update our security measures as appropriate.

12. Your California Privacy Rights

Under California Business and Professions Code §§ 22575-22579, California residents may request certain information regarding our disclosure of personal information to any third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us at [email protected] or write to us at 601 Allerton St, Suite 110, Redwood City, CA 94063.

You may contact us at [email protected] with any questions.

13. International Users

Our Site is designed and targeted for Users in the United States, and adheres to United States privacy laws. If you are using this Site while in another nation, please be advised that transfers personal information to the United States and that any personal information that you submit to us is governed by U.S. law.

14. Amendments

We reserve the right to modify this Privacy Policy from time to time. When we amend this Privacy Policy, we will update this page accordingly. Any such amendments will be effective immediately upon posting unless stated otherwise. Your continued use of our Website following the posting of an amended Privacy Policy means you agree to any such changes.

Effective Date: August 22, 2019