"What I really liked about Allume was that I actually got to engage with my stylist—and she actually got me."
"Darby is one of my best friends—even though she doesn’t know it. We’ve built up a good rapport, and she’s more like the friend I text when I need style advice than a paid service."
"My Allume stylist spent a ton of time via text’s “listening” to what I want, understanding what I feel comfortable wearing and what I’m really looking for."
"I've looked into hiring a personal stylist in the past, and the cost was always around $2,000. Allume does it all for a $20 styling fee that gets credited back if you buy something."
"A new online service that hooks you up with your own personal shopper"
"An online styling service that uses real stylists who shop Internet-wide to come up with customized looks."
"E-commerce Veteran Puts AI-Driven Apparel Subscription Services on Notice"
"Allume raises $3 million for its on-demand personal shopping service"
"Match busy women with personal shoppers who shop the entire internet to find them amazing clothes. Clients talk directly with their stylists via text messaging and clients are in control of what they order"
"Right now, women on a budget don't have many options for a true styling experience because traditional stylists charge hundreds of dollars or commission for their services. Allume is solving that problem by giving any woman, regardless of her budget, access to professional fashion advice for only $20."
"Stitch Fix? Rent the Runway? I tried 5 clothing services. Here’s what I found."
"This isn't a subscription service with a monthly box of unknown items, as the entire process is a one-on-one service with a stylist."
"Historically, personal shoppers have been very expensive. Allume wants to change that, and they've got a compelling plan — you pay a $20 styling fee for your appointment with the stylist, a fee that gets refunded if you end up spending more than $20 on what they stylist finds for you."
"It was an excellent experience and Bruna really nailed it, incorporating my tastes, and adding a little extra flair, into my set budget."
"Allume provides an on-demand personal shopping service that uses data to match women with expert stylists with similar tastes who help them find clothing and accessories that fit their body, budget and style."
"Allume wants to make a personal stylist accessible to almost anyone."
"This personal stylist will browse the Internet, seek out the best prices and source sale items, and then send the shopper a virtual Lookbook with apparel and accessories that fit her goals. From there, the shopper can purchase what she wants directly from the Lookbook."
"My high-level thesis is simple: Women want to buy clothing, they want a personal service, and they want it basically for free."
"Allume connects time-strapped businesswomen with personal shoppers to find them clothes they love"
"Allume Launches On-Demand Personal Shopping Service with $3M Investment from True Ventures"
"New personal shopping service Allume delivers wardrobe options via text"