We believe that every woman deserves to look and feel her best, regardless of size, style, or budget. Personal styling used to be reserved for the privileged few, and we’re making it accessible to all. Finding clothes you love online can be time consuming and frustrating. It's our mission to make shopping a fun, easy, and rewarding experience with the help of our professional stylists. Our name, Allume (pronounced "ah-loom") means "to light up". And that's why we created the service. We want to help you feel amazing by igniting what is already inside of you!
Our Stylists are professional women with years of personal styling & retail experience. Their goal is to help you to achieve your perfect wardrobe through an ongoing, personal relationship. Our stylists don’t work on commission, so they’re focused on getting to know you, understanding what you want & helping you achieve your best look.
We currently partner with over 100 apparel & accessory brands, with more being added everyday. We’ve thoughtfully curated a mix of established & emerging brands, so we’re able to offer our clients both something they know & something to discover. We look for brands with high-quality merchandise & good policies. If you have a brand you think our clients will love, please reach out to us at [email protected]!
We are a team of fashion, e-commerce, and technology veterans that believes in hard work & supporting one another. We have a “client-first” culture, focused on creating an incredible experience for women to help them look great & feel confident. If you’re interested in joining our team, please check out our Careers page for open positions. We’d love to hear from you!
Our founder and CEO, Mauria Finley, created Allume to help women of all shapes, sizes & budgets to have personalized shopping experiences that are both affordable & fun.
Mauria loves building services for women that make their lives easier & bring them joy. Most recently, Mauria founded Citrus Lane, a subscription box for new parents that was acquired by Care.com. Prior to that, Mauria ran the Fashion, Home & Beauty categories at eBay. Mauria currently serves on the board of Fossil Group (NASDAQ: FOSL) & teaches at Stanford University.
Allume is venture-backed by True Ventures and GGV.